The American Heritage Dictionary defines someone who is assertive as an individual who is “inclined to bold and confident assertion; aggressively self-assured”. Some may see read assertiveness as meaning someone who is too aggressive and has a way of bullying their opinions upon others. Certainly, there are individuals who fit that description. We’ve all dealt with them. At the Assertiveness Training Institute, we believe that being assertive shouldn’t be seen as an unpleasant character trait. In fact, we define assertiveness differently – the ability to stand up for one’s beliefs and make a positive contribution without being dominated by stronger personalities. Simply put, there are too many people get allow themselves to get pushed around by other individuals. Rather than standing up for their beliefs and seeking to act in their self-interest, they allow others to control agendas and courses of action.

Given that no two people are alike, we have implemented a training methodology that seeks to help people on an individual basis. Through standard off-the-shelf training classes, large-scale Assertiveness Training seminars, individualized coaching workshops and customized sessions, we help individuals take control of their lives and the situations they face on a daily basis.

Each Assertiveness Training Institute training workshop begins with a self-assessment that enables individuals to understand their personality. We delve into each person’s strengths, weaknesses and stress areas to help people understand what makes them “tick.” We then begin the process of enabling participants to understand how to communicate more effectively with others. Through various activities and training exercises, participants then begin to recognize other communication styles and the best way to communicate to them. Here is when the process of becoming more assertive truly takes shape – by understanding the needs of other communication styles, participants learn how to express their opinion and stand up for their interests regardless of who they are dealing with. Other activities focus on simulation sessions and training modules, depending on the topic being discussed. Whether focusing on how to defuse a conflict management situation via Defusing Conflict Through Negotiation or understanding how to avoid sexual harassment via our Sensitivity Training class, the results can be seen not only in the classroom but immediately after each training workshop.

By attending one of our open enrollment or on-site Assertiveness Training Institute workshops, participants will be able to:

• Understand their personal communication style
• Recognize their personal strengths and weaknesses and how to utilize individual characteristics in the most effective way possible
• Find out their personal stress points and the stress points of others
• Read the communication styles of other people
• Communicate more effectively by flexing their own communication style to meet others’ needs
• Acknowledge rather than avoiding conflict
• Deescalate conflict and focus on relationships and resolutions
• Foster an open and fair communication environment within the workplace
• Build relationships with others based on commitment, follow-through and honesty
• Deal with even the most difficult personality types
• Stand up for their personal beliefs and best interests
• Stop allowing others to dictate their life for them
• Become more engaging in their communications without being overbearing
• Implement various training techniques to increase personal assertiveness

Training Seminars & Workshops

[Communication and Assertiveness Skills (Full Day)]
[Communications and Assertiveness Skills (Half Day)]
[The Manager as Leader]
[Defusing Conflict Through Negotiation]
[Managing Difficult Personalities]
[Sensitivity in the Workplace]